You may have heard that people only buy from people they like…
It couldn’t be more true, the more your customers feel like they know your company the more they are willing to buy from you. If you have a small online business it’s even more important. Large companies can’t do this because it takes a lot of time and effort. As a small business owner you are able to do this much easier and will give you a competitive advantage over your competition. Most online business owners think once they go online they no longer have to talk to any of their customers anymore. If you are willing to offer customer support where you interact with your customers, they will be extremely surprised and pleased you took the time to contact them personally.
As you get more customers, make sure you keep all of their contact information and email them on a regular basis to give special discounts but also involve them in the interworkings of your business. People like to hear good stories so be open to the ups and downs of your online business.
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